Are stories a good way to communicate about climate change?

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1. Stories might get people to start thinking about what a low carbon future might look like?

When interviewed a year after participating in an online survey in which participants read either a short story or a textbook styled article that were set in the year 2050, some participants talked about how reading the texts got them thinking about the future.

“I hadn't ever really paused to think about that far ahead in the future and what it might look like.” — Female, Australian, 40-49

Maybe [the story has] made me think more about [low carbon travel] because I have thought more about it. So maybe that's just the sign of the times or [the story] did spark something. — Male, Australian, 40-49

2. Stories may be able to help people imagine what a low carbon future could look like.

Reading either a short story or a textbook styled article that were set in the year 2050 improved participants ability to visualize the year 2050.

350 people participated in the online survey. 167 participants read a short story set in the year 2050. 183 participants read a fictional textbook-styled article that was set in the year 2050.

350 people participated in the online survey. 167 participants read a short story set in the year 2050. 183 participants read a fictional textbook-styled article that was set in the year 2050.

Participants adopted low carbon ideas that were discussed in the short story and textbook-styled article into their own ideas about what future travel will look like.

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